Let’s try to keep things simple here – if you want to have a profitable blog, your content has to sell. You should be writing blog posts that sell. There’s no two ways about it.
Your blog posts will need to be informational and value-driven, but there should also be links and other opportunities provided for your readers to buy something or another. So you may be asking, how to start writing a blog?
You need to be writing blog posts that sell… and this article will tell you what you need to do.
1.Catchy benefit driven headline
We live in a world that’s full of distractions. You only have seconds to grab the reader’s attention. Your blog post title is like a headline, and it must be compelling and mention how your blog post will help the reader.
If you don’t get this right, your blog will never be popular or sell well. Interesting and unique title will bait the hook and readers to bite. Now you can reel them in.
2. Entertaining content for writing blog posts that sell
People come online for information, but most of them want to be entertained too. Social media sites like Tik Tok and Instagram are proof that people want to have fun online and if your content is insipid and duller than a dirty bowling ball, you’ll lose visitors rapidly.
If you are pondering how to write a blog post then I will explain more here. Write blog posts that are fun and allow your personality to shine. Don’t aim for perfection with your verbiage. Instead, aim to touch the reader’s heart and speak to their innermost conversations. If your content is answering the questions in their heads, you’ll have them glued to your blog. By being entertaining you will be writing blog posts that sell.
3. Use images/videos in your posts
A picture says a thousand words. Use attractive images with captions to keep your readers interested. Memes, gifs, videos, etc. are all visual content that will keep readers on your blog longer.
The goal is to grab their attention and hold it for as long as you can. Using these creatives in your blog post will ensure that your posts are more fun to read. Images go a long way to making a blog post presentable and attractive.
4. Slant the content
You never want to make it obvious that you’re selling. People love to buy, but they hate being sold to.
If you’re constantly hyping up products in your blog posts, your readers will feel like you’re just trying to make a buck. It’s a turn-off and they’ll leave.
Instead, provide valuable information that helps the reader and casually mention the product you’re promoting, with just a few words saying it helped you solve whatever problem you had. Remember to hyperlink a word or two which points to the product you’re promoting.
Your content has to be slanted to favor the product without you trying to sell it. You’re always telling a story, but the story only exists because the product worked. That’s the idea to get across.
5. Build a list to help with writing blog posts that sell
Use opt-in forms or hero sections on your blog posts to build a list. Using a software like Thrive Leads will allow you to build a list with ease.
When readers opt in to your list, you can build a relationship with them through emails. This will strengthen your bond with them and create loyal readers who devour your content.
The way your readers perceive you will have an impact on how they view your content. If they like and trust you, they’ll read your blog posts with more enthusiasm.
6. Ensure that your blog posts are legible
Use a font and a font size that improves readability. People should not be squinting to read your post.
7. Do keyword research
Do keyword research on sites like AnswerThePublic.com to discover what people in your niche are actually searching for. Then write blog posts that answer some of their questions, but always have a link to a product that’s a COMPLETE solution to their problems. It is not only about how to write a good blog post. Keyword research will go some way to enabling you to start writing blog posts that sell.
8. Study what your competitors are doing to help with writing blog posts that sell
Another way to stand above the noise in your niche will be to study what your competitors are doing. Read their blog posts. Consume their content. Analyze their tactics. Then see how you can bring something new to the table and do better than them.
Ultimately, the value you provide on your blog and the relationship you build with your readers will determine how well your blog posts sell. You may rank for good keywords and have persuasive product reviews, but having good content will take your business to the next level.
Zig Ziglar once said, “Selling is not something you do to someone, it’s something you do for someone.”
If you understand and apply the essence of this quote to your blog posts, your blog will generate sales and profits for you round the clock. That’s really all there is to it.